Oliabo

Oliabo appears to be a genuine, operating business with a real paid opportunity — not a phantom or vanished operation. Its launch, founders and Utah base are corroborated by a press release and its LinkedIn company page [web: prweb.com] [web: linkedin.com]. There is no regulatory action or court finding against Oliabo itself, and nothing in the public record supports calling it a scam, pyramid or fraud. The caution is that it is unproven and carries inherited context. It has no income-disclosure statement, no audited comp plan, and no established independent reviews. Its founders — Gordon Morton, Joe Morton and Kent Wood — previously ran XanGo, an MLM that received a 2006 FDA warning letter after distributors promoted its mangosteen juice to treat or prevent disease, rendering it an unapproved drug under U.S. law [web: consumerlab.com] [web: en.wikipedia.org]; that action concerned XanGo, not Oliabo. XanGo was also named in a 2013 federal lawsuit by co-founder Bryan Davis that alleged embezzlement and fraud against several partners, including Gordon and Joseph Morton; those were unproven civil allegations, the individuals were defendants rather than adjudicated wrongdoers, and the case settled confidentially in late 2013 with no admission or finding of liability [web: deseret.com] [web: ksl.com]. XanGo was later acquired by Zija International in 2017 [web: directsellingnews.com]. Prospective participants can also weigh Oliabo against the SEC's published hallmarks of a pyramid scheme, such as income tied mainly to recruiting rather than retail sales [web: sec.gov]. On balance: a legitimate registered opportunity, but a high-risk, early-stage one to approach with caution.

Oliabo is a United States wellness brand built around olive-tree-derived ingredients, publicly launched on February 4, 2026 out of the Salt Lake City / Murray, Utah area [web: prweb.com] [web: linkedin.com]. Its corporate presence dates to 2025 — LinkedIn lists a 2025 founding, and the oliabo.com domain was registered in April 2025 — pointing to a company organized roughly a year ahead of its consumer launch. Oliabo positions itself as a 'longevity' and Mediterranean-wellness company, pairing a small product catalog with a direct-selling income opportunity it calls 'Brand Rep.' At launch it described itself as a small operation (LinkedIn lists 2–10 employees) in a soft-launch phase, blending Italian olive tradition with modern supplement science [web: linkedin.com]. The name 'Oliabo' is a coined term derived from the Italian word for olive; it is unrelated to similarly named olive-oil consumer brands or beauty retailers.

Oliabo states that becoming a Brand Rep is free, with no product purchase required to unlock Level 1 earnings [web: oliabo.com]. No joining fee, starter-kit requirement, or mandatory monthly autoship is publicly documented. In practice, a representative who wants to build sales volume would still need to purchase and/or move product, and any real-world starter costs beyond the free enrollment are not independently confirmed. Because the company is new, there is no audited cost schedule or refund/return policy on independent record; anyone considering joining should obtain the current written terms directly from Oliabo before committing money.