Modiway
Modiway is a 2025 direct-selling (MLM) income opportunity from India's Modicare Limited, letting consultants earn from wellness, skincare and kitchen product sales plus team bonuses.
Modiway is a direct-selling (MLM) income opportunity launched in March 2025 by Samir K. Modi under India's Modicare Limited (KK Modi Group). Consultants sell wellness, skincare and smart-kitchen products across three brands — Shape Shift, Forest Nectar and Soul Chef — and earn retail margins plus multi-level team bonuses. It is an active opportunity backed by an established parent company, but earnings depend on sales and recruitment, and its founder faces pending criminal proceedings that he denies.
- Sources
- 9
- Accounts
- 0
- Updated
- Jul 2026
Is Modiway a pyramid scheme?
Modiway operates under Modicare Limited, an active company on the MCA register (RoC-Delhi, CIN U72200DL1973PLC110617) with a board that includes Samir Kumaar Modi, Jayati Modi and Vedika Modi [web:zaubacorp.com][web:indiafilings.com]. Modicare is a long-established Indian direct-selling brand, a founding member of the Indian Direct Selling Association (IDSA), and operates within India's Consumer Protection (Direct Selling) Rules, 2021 framework [web:modicare.com]. IndiaFilings data indicates Modicare Limited reported revenue of roughly INR 897 crore for the year ended 31 March 2025 [web:indiafilings.com]. No regulator or court has described Modiway or Modicare as a pyramid scheme, Ponzi or fraud.
That said, this is an MLM, so the usual structural caution applies: legitimate direct selling should reward real product sales to genuine customers rather than primarily rewarding recruitment — a distinction the U.S. Securities and Exchange Commission flags as a hallmark of unlawful pyramid schemes [web:sec.gov]. Because Modiway is new and its exact payout mechanics are undisclosed, participants cannot readily assess realistic earnings.
A further consideration concerns the brand's public face. Samir K. Modi, whom Modicare presents as the creator of Modiway, is the subject of pending criminal proceedings: Delhi Police arrested him in September 2025 and filed a chargesheet in November 2025 before the Saket District Court on rape and criminal-intimidation charges [web:business-standard.com]. These are unproven allegations currently before the court; Modi denies them and has alleged extortion and blackmail. Nothing here should be read as a finding of guilt, but prospective consultants may wish to factor the ongoing matter — and the associated reputational uncertainty around the brand's founder — into their decision.
What is Modiway?
Modiway, styled "Modiway – The New Way," is a direct-selling (MLM) income opportunity introduced in March 2025 by Samir K. Modi, Founder and Managing Director of Modicare [web:theweek.in][web:business-standard.com]. It is not a separately incorporated business but an initiative operated under Modicare Limited, part of the KK Modi Group / Modi Enterprises, one of India's pioneering direct-selling firms (Modicare was founded in 1996; the registered entity Modicare Limited carries CIN U72200DL1973PLC110617) [web:zaubacorp.com][web:indiafilings.com].
The brand was unveiled at a launch event reported in Bengaluru on or around 10 March 2025, with a stated Rs 100 crore investment and positioning as a premium wellness platform under the "Live the Modi Way" banner [web:newsmantra.in][web:in.fashionnetwork.com][web:hellomagazine.in]. Modicare's registered office is in New Friends Colony, New Delhi [web:zaubacorp.com]. The dedicated website is modiway.com, a client-rendered single-page app, while launch and compensation-plan announcements have been distributed through Modicare's official social channels [web:facebook.com].
Modiway at a glance
- Founded
- 2025
- Headquarters
- India
- Website
- modiway.com
- Category
- Health & Wellness
- Business model
- Multi-level marketing (direct selling)
- Status
- active
- Risk level
- Medium Risk
- Verification
- unverified
- Sources
- 9 linked
- Last updated
- Jul 2026
Where to find Modiway
Links open on the platform’s own site. We don’t load their trackers here — nothing is sent to Modiway’s networks until you click.
How it worksThe day-to-day reality of participating
Modiway sells through Modicare's existing network of independent consultants rather than through retail stores. A person joins the direct-selling network, buys products at a consultant price, and can earn by reselling to customers and by sponsoring others who do the same [web:in.fashionnetwork.com].
Product-wise, Modiway launched with three lines [web:newsmantra.in][web:business-standard.com]:
- Shape Shift — weight management and nutrition
- Forest Nectar — skin and hair care
- Soul Chef — smart kitchen solutions
These sit alongside Modicare's broader catalogue of 375+ products across roughly 14 categories. At launch, Modicare reported about 60 lakh (6 million) total registered consultants but only around 12 lakh active, and set a target of 30 lakh active consultants by the end of FY26 plus a goal for half of its customer base to be "preferred customers" [web:in.fashionnetwork.com]. These figures are company-stated and self-reported.
What it costs to join
The precise cost to become a Modiway/Modicare consultant — including any enrolment fee, starter-kit purchase or minimum monthly volume — was not publicly documented in the sources reviewed. Prospective consultants should obtain the current official joining terms and full compensation plan directly from Modicare/Modiway before paying anything or committing to recurring purchases, and should treat any upfront inventory requirement as a cost to weigh carefully.
How you'd make moneyThe compensation plan explained
Modiway earnings run on a multi-level marketing structure. Modicare has publicly announced a dedicated "Modiway Compensation Plan," confirming a purpose-built payout scheme exists for the brand [web:facebook.com]. In line with Modicare's core model, consultants typically earn a retail margin on products they personally sell, plus performance, team and leadership bonuses tied to the sales volume of the consultants they recruit and their wider downline.
The specific commission percentages, rank qualifications, joining fee and any monthly volume requirements for Modiway were not disclosed in the independent trade and news coverage available, and are therefore recorded here as Not publicly documented. As with all MLMs, payouts are variable and not guaranteed — income depends on actual product sales and the activity of a recruited team.
Field testimony
If you've worked with or bought from Modiway, yours would start the record.
File the first accountModerated · first-hand only · links removed
Community Q&A
Community Q&A for Modiway isn’t open yet. Soon you’ll be able to ask anything and get answers from ex-members, active members, and verified moderators — kept as a permanent, searchable part of this page.
In the meantime, the most useful thing you can add is a first-hand account.
Share your experiencePros, cons & who it's forBalanced decision aid
Modiway is aimed at people in India looking for a direct-selling side income or business built on wellness, beauty and kitchen products, particularly those comfortable with retailing to their own network and recruiting and coaching a downline. It leans on the reach of an established parent (Modicare) and premium-positioned product lines, which may appeal to existing Modicare consultants and to newcomers who prefer a known brand over an untested startup.
It is less suitable for anyone seeking predictable, salary-like income, for those unwilling to sell or recruit, or for people who want full clarity on costs and commissions before joining — since Modiway's specific joining terms and payout rates are not yet publicly documented. Risk-averse joiners should also weigh the pending legal proceedings involving the brand's founder before committing.
Frequently asked
What is Modiway and who is behind it?
Modiway ("Modiway – The New Way") is a direct-selling opportunity unveiled in March 2025 by Samir K. Modi, Founder and MD of Modicare, a KK Modi Group company [web:theweek.in]. It runs through Modicare Limited's multi-level distribution network and markets three product lines — Shape Shift, Forest Nectar and Soul Chef [web:newsmantra.in].
How do you make money with Modiway?
Modiway uses a multi-level marketing model. Modicare has announced a dedicated "Modiway Compensation Plan" under which consultants earn a retail margin on products they sell plus team and performance bonuses on the sales of the downline they recruit [web:facebook.com]. Exact payout rates were not publicly disclosed, and income is not guaranteed.
Is Modiway a pyramid scheme?
No regulator or court has labelled Modiway or Modicare a pyramid scheme. Modicare is a long-established, IDSA founding-member direct-selling company operating under India's Consumer Protection (Direct Selling) Rules, 2021 [web:modicare.com]. Prospective joiners should still apply the usual checks: legitimate direct selling pays for product sales to real customers, not primarily for recruiting others (a hallmark the U.S. SEC warns about in pyramid schemes) [web:sec.gov].
Keep researching
Sources & references
- Modicare launches Modiway as direct-selling businessin.fashionnetwork.comnews
- Samir K. Modi unveils Modiway, a groundbreaking initiativebusiness-standard.comnews
- Modiway launch (PTI wire coverage)theweek.innews
- Samir K. Modi unveils Modiway – The New Way, a Modicare initiativenewsmantra.innews
- Inside Samir Modi's ever-evolving business empirehellomagazine.innews
- Modicare Limited — corporate registry (CIN U72200DL1973PLC110617)zaubacorp.comregulatory
- Modicare Limited — company data and filingsindiafilings.comregulatory
- Delhi Police files charge sheet against businessman Samir Modi in rape casebusiness-standard.comnews
- SEC Investor Alert: Beware of Pyramid Schemes Posing as Multi-Level Marketing Programssec.govregulatory
Editorial independence. This profile was not paid for by Modiway. SearchMLM does not sell rankings or paid placements. Our approach →
Information on SearchMLM.com is for research and documentation. Verify details independently before making decisions. No endorsement or guarantee is implied.